founde is the meeting point of creativity, craftsmanship, and purpose, a platform built by two sisters, Karen and Astrid who share a passion for creating and celebrating locally made excellence.

What began with the launch of our own individual brands naturally grew into something bigger: a need for a single space where our brands, and others, could live together under one roof.

We asked ourselves:
How do we create space not just for ourselves, but for others just starting out?
How do we make it easier to support local, intentional businesses?

After many unplanned couch conversations (and coffee) we found our answer: founde. It reflects what we believe in: discovery, style, and purpose.

founde is more than a directory; it’s a curated destination for locally made brands that value quality, intention, and heart. It’s a place where small beginnings are celebrated and, where a love for South African creativity can be shared with the world.

We’re building a home for brands that dare to dream, for makers who create with purpose, and for shoppers who want to be part of something real.

Welcome to founde.